Have you ever heard someone mention that a company is going to go public? It is at this point that the business is planning an IPO, or Initial Public Offering. It is a significant step for any business and can be a huge chance to make a profit easily in case an investor knows the risks and the processes. So, what is IPO? Let us begin.
What Is an Initial Public Offering (IPO)?
An IPO (Initial Public Offering) is depicted when a privately held company offers its shares initially to the wide range of the general public. It had once been the prerogative of the founders of the business, the first shareholders, and possibly certain venture capitalists.
Why do companies do this? Mainly to raise money to grow their business. Once listed on the stock market, the company also gains more visibility, trust, and access to more investors.

There are two types of financial markets where this all happens:
- Primary Market: Where new shares are sold for the first time. IPOs happen here.
- Secondary Market: Where people trade those shares later. This is the stock market we hear about daily.
So, an IPO helps companies grow while giving people like you and me a chance to invest early.
Why Is an IPO Important?
Here’s why Initial Public Offering (IPOs) matter so much:
- Companies get quick funds to grow their business.
- They get more attention from the media and investors.
- It builds credibility and brand trust.
- Investors can become part-owners and possibly earn good returns.
- More IPOs in a country often mean a healthy economy.
Types of IPO (Initial Public Offering)
There are two main types of IPOs, and they work a little differently:
1. Fixed Price Offering
In this method, the company sets a fixed price for each share. Investors know how much they will pay upfront. Once the offer closes, the company sees how much demand there was.
If you are investing in a fixed-price Initial Public Offering, you must pay the full share price when applying.
2. Book Building Offering
In this type, the company gives a price range instead of a fixed price. The investors place bids within this range, making it known the price that they are willing to pay and also the number of shares they require. The ultimate price to be paid will then be determined later by the number of people bidding and the prices being offered.
How Does an Initial Public Offering Work?
Let’s go through the Initial Public Offering process step by step, from beginning to end:
1. Preparation
The company prepares everything, such as financial statements, business plans, and legal documents. They also employ experts to review the books and provide counsel.
2. Filing of DRHP
The company then files a Draft Red Herring Prospectus (DRHP) with the market regulator, such as SEBI in India or the SEC in the U.S.
3. Selecting a Stock Exchange
The firm chooses where to offer its shares, such as the BSE, NSE, NYSE, or NASDAQ.
4. Roadshow
This is when the company travels to different places and meets with investors. They give presentations and answer questions to get people interested.
5. Pricing
Based on how much interest investors show during the roadshow, the company and its advisors decide the final price for the shares.
6. Share Allocation
Now the shares are given out to investors. Some go to big institutions, some to retail investors like you and me.
7. Listing Day
This is the big day! The company’s shares are officially listed on the stock exchange. It gets a ticker symbol, and now people can buy or sell shares on the stock market.
8. Trading Begins
After listing, shares are allowed to trade freely on the stock market. Prices will rise or fall depending on demand.
How to Buy Initial Public Offering Shares?
If you are interested in investing in an IPO, here is a straightforward guide on how to do so:
1. Open a Brokerage Account
You will require a brokerage account with a company that supports IPO investments. All brokers may not provide access to IPO, so inquire beforehand.
2. Look for Upcoming IPOs
Get yourself updated by browsing the websites of stock exchanges or news websites. Your broker may also provide a list of upcoming IPOs.
3. Study the Prospectus
Read the IPO prospectus before you invest. It informs you about the company, its mission, risks, and future plans.
4. Show Your Interest
Tell your broker if you are interested in a certain IPO. This is called putting in a conditional offer to buy. You are not guaranteed shares, but your name goes on the list.
5. Allocation
If more people want shares than are available, not everyone will get them. Your broker will tell you how many shares you got, if any.
6. IPO Day
If you got shares, they will be added to your account at the IPO price. After that, you can choose to hold or sell them.
Pros and Cons of Investing in an Initial Public Offering
Here is what you should know before jumping in:
Pros of Investing in an IPO
1. Big Profit Potential
Some IPOs do really well on the first day of trading. If you buy early and the stock price jumps, you might earn money fast.
2. Early Entry
Getting in during the IPO gives you a chance to invest before the company becomes very popular. You could be part of something big from the beginning.
3. Price Transparency
The IPO price is announced before trading starts. This means you know exactly what you will pay, and everyone gets a fair shot.
Cons of Investing in an IPO
Market Sentiment Risk
If the stock market is doing badly overall, even a good company might not perform well after its IPO.
Lock-Up Period Risk
Early investors and insiders can’t sell their shares right away. Once the lock-up period ends, they may sell a lot of stock at once, which could push the price down.
Why Does a Company Offer an Initial Public Offering?
Companies launch IPOs for several smart reasons. Here is why they do it:
1. Raise Money
The main goal is to collect funds for business growth, pay debts, or build new products without taking loans.
2. Liquidity for Founders and Investors
Going public allows early investors and employees to sell their shares and possibly earn profits.
3. Set a Market Value
An IPO helps show how much the company is worth. The market decides this based on how many people want to buy shares.
4. Easy Mergers and Acquisitions
Public companies can use their shares to buy other companies. It works like currency in big business deals.
5. Better Company Management
To go public, a company has to organize its structure and follow many rules. This usually improves how the company operates.
How to Invest in an Initial Public Offering?
Want to invest in an IPO? Here’s a step-by-step guide:

1. Choose a Brokerage
You need a brokerage account that offers Initial Public Offering access. Not all brokers give this to everyone, so check if you qualify.
2. Read the Prospectus
Each IPO has a document called a prospectus. It explains the company’s business, financials, goals, and risks. Read this before you invest.
3. Show Interest
Let your broker know if you want to invest. This is called placing a “conditional offer to buy.” It doesn’t guarantee shares, but it’s your way of applying.
4. Wait for Allocation
If too many people apply, not everyone gets a share. Your broker will tell you how many shares you are given before the stock starts trading.
5. Purchase Shares
If you are allocated shares, they will be added to your account at the IPO price. Make sure you have enough money in your account.
6. Watch the Stock
After the IPO, the price may rise or fall quickly. Decide whether to hold or sell based on your goals.
Important IPO Terms to Know
Here are some simple meanings for common IPO terms that every investor should know:
1. Prospectus
A legal document that explains everything about the Initial Public Offering, business plan, finances, risks, and how the money will be used.
2. Underwriters
These are investment banks or financial experts who help the company go public. They price the shares, find buyers, and guide the IPO process.
3. Roadshow
This is a marketing tour where company leaders meet investors and promote the Initial Public Offering. It helps create interest before the big launch.
4. Overallotment Option
This gives underwriters the choice to sell more shares than planned if demand is high. It also helps keep the share price steady after the IPO.
5. Lock-Up Period
A time (usually 90 to 180 days) after the Initial Public Offering when company insiders can’t sell their shares. This stops too many shares from hitting the market at once.
6. Book Building
A way of pricing the Initial Public Offering is to ask investors what they are willing to pay. The final price is chosen based on these bids.
7. Allocation
The process of deciding who gets how many shares during the IPO. Often, big investors get priority, but retail investors get a part too.
8. Pricing
The set price at which Initial Public Offering shares are sold to investors. It is fixed based on the interest shown during the book-building process.
Conclusion
An Initial Public Offering (IPO) is a major event for a company and can be an exciting opportunity for investors. It enables the company to raise funds and hire the best employees. For investors, it represents a way of getting in early and potentially enjoying substantial returns. But IPOs are risky too.
Prices are not always stable, and not much data can be used to analyze them. This is the reason why it is important to research on your own, read the prospectus and other market information, and invest with a good plan.